Value Proposition Design - How to Create Products and Services Customers Want by A Osterwalder

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."; 320 pages; Published: 30/10/2014

FREE DELIVERY FOR ORDERS OVER £40

We aim to process and dispatch our orders within 24 hours. The orders go into our warehouse to be picked, packed and consolidated into one parcel where appropriate. Please note orders are only processed Monday-Friday.

We sometimes split orders between multiple parcels. Items from our extended range section are dispatched separately.

If any items are missing from your delivery, please allow 2 working days for the rest of your order to arrive before contacting us at sales@books2door.com

All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you!

UK DELIVERIES

Single Books and items under 750g

Standard Delivery: £1.99 (2-4 working days)

Orders Under £40

Standard Delivery: £3.99 (2-4 working days)
Express Delivery: £5.99 (1-2 working days)

Orders between £40 and £100

Standard Delivery: Free (2-4 working days)
Express Delivery: £3.99 (reduced rate, 1-2 working days)

Orders over £100

Express Delivery: Free  (1-2 working days)

These delivery times are the maximum delivery periods that a purchase can take to reach our customers. Delivery may be sooner than this. These times are an estimation, not a guarantee.

There are no deliveries on Saturdays, Sundays or Bank Holidays.