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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan Extended Range Little Brown Book Group

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan

£16.99 - £16.99
£16.99
£16.99
£16.99 - £16.99
£16.99
Availability:
in stock, ready to be shipped

Extended Range Product | Free Delivery | UK Only

This product is part of our extended range. It will be dispatched separately from the rest of your order.

It is not included in promotions available to our main range products, as stated in our terms of service.

Gift wrap is not available. Product images are for illustrative purposes only; the cover supplied may vary.
SKU 9780349411361 ISBN: 9780349411361
by Little, Brown Book Group
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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.; 272 pages; Published: 14/06/2016

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