This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.; 288 pages; Published: 15/11/2018

FREE DELIVERY FOR ORDERS OVER £40

We aim to process and dispatch our orders within 24 hours. The orders go into our warehouse to be picked, packed and consolidated into one parcel where appropriate. Please note orders are only processed Monday-Friday.

We sometimes split orders between multiple parcels. Items from our extended range section are dispatched separately.

If any items are missing from your delivery, please allow 2 working days for the rest of your order to arrive before contacting us at sales@books2door.com

All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you!

UK DELIVERIES

Single Books and items under 750g

Standard Delivery: £1.99 (2-4 working days)

Orders Under £40

Standard Delivery: £3.99 (2-4 working days)
Express Delivery: £5.99 (1-2 working days)

Orders between £40 and £100

Standard Delivery: Free (2-4 working days)
Express Delivery: £3.99 (reduced rate, 1-2 working days)

Orders over £100

Express Delivery: Free  (1-2 working days)

These delivery times are the maximum delivery periods that a purchase can take to reach our customers. Delivery may be sooner than this. These times are an estimation, not a guarantee.

There are no deliveries on Saturdays, Sundays or Bank Holidays.